San Marcos Like a Local

Why San Marcos Is the Perfect Place to Escape the Texas Heat

August 7, 2018

Texas may be hot in the summer, but in San Marcos there’s no need to spend your time bound to the air-conditioner. Thanks to the San Marcos River, which stays at a perfect 72-degrees year-round, you can enjoy the outdoors without melting like a popsicle.

An Insider's Guide to the San Marcos River

August 3, 2018

The San Marcos River, which bubbles out of hundreds of springs near downtown San Marcos, features crystal-clear, 72-degree water year-round, making it the perfect escape on a hot Texas day.

5 Ways To imMERse Yourself In SMTX

July 31, 2018

You might think it’s odd for a city in the Texas Hill Country to use the mermaid as their unofficial mascot, but the mermaid/aquamaid has quite the history in San Marcos. From being incorporated into local artworks to being celebrated in parades and fairs, San Marcos is a must-visit for anyone who loves the quirky and colorful.

7 Things You Can Only Do in San Marcos, Texas

July 11, 2018

San Marcos is a charming college town halfway between Austin and San Antonio known for the country’s largest outlet mall, a historic downtown square, and tons of waterways to float on. But you might be surprised by what else you can do there.

5 Of The Best Places For Views, Brews And Tunes In San Marcos

July 2, 2018

Patio weather is coming soon, but you don't need to confine your al fresco enjoyment to only Dallas and Fort Worth. San Marcos is a quick four-hour drive away, right between Austin and San Antonio, and it boasts a number of spots that are ideal for outdoor sipping, enjoying live music, or just taking in the view.